Anyone can write an email. And if you open your inbox right now, you’ll see that it’s packed with emails from other brands, businesses, and even people you forgot you subscribed to. But here’s the thing: how many of those emails do you read? If you’re like most people, you probably skim a handful, delete even more, and only truly engage with a select few.
I don’t want you to write emails just for the sake of saying you sent something out this week. That approach often leads to low open rates and high unsubscribe rates. Instead, I want you to become that person—the one your subscribers eagerly anticipate hearing from. The one they quickly open because they know there’s something worthwhile inside. The one they might even DM to say, “This email was exactly what I needed to read today!”
I want you to be the trusted voice for industry insights, helpful tips, and relevant updates. Your subscribers should see your name in their inbox and feel a sense of excitement or anticipation, knowing that what you’re about to share will enrich their day in some way.
I want people to read your full email and respond when you ask them to. It doesn’t take magic—just a few shifts in how you approach your emails. Let’s break down the practical steps you can take to make your emails indispensable to your subscribers.
Tip #1: Start With a Strong Subject Line
A strong subject line is the gateway to your email. If the subject line doesn’t spark curiosity, emotion, or a clear benefit, it’s likely to be discarded or never opened. You don’t need to be clickbait-y, but you do need to be intentional. Ask yourself: Would you click on this?
Some quick subject line inspo:
- “A Quick Fix For Your [Pain Point]”
- “Confession: I’ve Been Doing It Wrong (Until Now)”
- “The One Thing You Need to Know About [Topic]”
Tip #2: Talk Like a Human
This one’s big. The best emails feel like a person, not a robot, wrote them. Skip the corporate tone. Write the way you talk. It’s okay to be casual, to throw in a “hey”. The more human your email sounds, the more likely people are to connect with you and keep reading.
Tip #3: Give Them a Reason to Keep Reading
No one wants another sales pitch. What people want is value. That could mean:
- A tip that saves them time
- A story that makes them feel seen
- A resource that helps them grow
- A laugh they weren’t expecting
When someone subscribes to our email newsletter, they don’t just get updates about our latest blog posts. They also get industry news, engagement tips for social media, fun facts (yes, even a random “did you know?”), and ideas they can use right now—all wrapped in a tone that feels like a chat, not a lecture. That’s the goal.
Tip #4: Make It Scannable
People skim. We all do. In our fast-paced world, attention spans are shorter than ever, and individuals are constantly bombarded with information. If your email looks like a dense wall of text, your subscribers are likely to hit delete or simply scroll past it without absorbing any of your valuable content. So, break your email into easily digestible, bite-sized chunks. Use short paragraphs, bold headers, and bullet points to enhance readability. Enhanced readability enables readers to determine whether they want to delve deeper quickly. Spoiler: they will—if your email looks easy to digest.
Tip #5: End With Something
Don’t just fade out with a “thanks for reading.” End your email with a purpose. That could be:
- A question they can reply to
- A challenge or call to action
- A link to something helpful
Every email you send is a chance to build trust. Over time, you become the person your subscribers count on. That’s why it’s so important to show up consistently, but with intention. Don’t just fill their inbox with space. Fill it with something that makes them feel smarter, seen, or simply glad they opened your email.
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Final Thought
You’ve got something worth saying. Your email should reflect that. Keep showing up, keep refining, and remember: writing emails that people actually want to read isn’t about being perfect—it’s about being real.
Now, go write that next email and make it one that you’d look forward to receiving! 😉
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