The Power of a Thank You Note

You can send a thank you via many ways nowadays – email communications, social messages, and handwritten notes.  Reminding customers that you are appreciative of their business is one of the best ways to keep doing business. Trust me – you’ll be glad you did.  If you take the extra time and effort to send a hand written note, you may even get a customer for life or at least a brand-ambassador.  

Thank-You Cards Help Create Personal Connections

While many businesses send a thank-you email, sending a physical card will help you stand out from your competition. Taking time to handwrite your message demonstrates an extra level of care and includes a personal touch. 

Studies have shown that 38% of customers attribute a good customer experience to personalization, and a good customer experience is what will keep delighting your customers to continuing coming back to you.  You will be 50% more likely to get the best possible kind of new business…word of mouth referrals.

Make It Personal

If you want to increase profitability, get personal!  Be sure to include details specific to the recipient so they know that it is a personal message, not a generic one. Please – do not include any sales or promotions; the card should only contain messages of gratitude and thanks.  In a highly digital touch world, getting a handwritten thank you note is very meaningful.  

Details Matter

When choosing a card, pay attention to details. Things such as paper type, paperweight, color, and card design all matter. Your card choice should be professional, but also show a little personality. A high-quality card will help you to stand out and your client will notice your attention to detail and your ability to follow-through. 

Timing Is Everything

Do not allow too much time to pass from your interaction with your client to sending out your card. Send them as soon as possible. This way, the details from the interaction will be fresh in your mind as well as the recipient’s. Promptly sending a thank-you card also demonstrates to your clients that saying thank you is a priority for you. 

Think Outside of the Box

A thank you note, may not have to look like a thank you note…send a birthday card to your client.  They will know you thought of them on a special occasion and you don’t even have to say thank you!  Sending a birthday card shows you appreciate them as a client.  

Take 5 minutes out of your day to write a thank you note to your client.  It will make you feel good and them too.  If you don’t have time to write a thank-you note, this is the perfect task to give to a virtual assistant.