Social Media Tips For Small Business

Social media marketing can seem like a non-essential tactic that is easy to push aside when things get hectic. I’m here to tell you that you’re making the wrong move!

59% of the world’s population uses social media. If you’re not taking advantage of social media within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Back in the day, businesses could just pop in and post whatever, whenever. But that’s not the case today, my friend. If you launch your social media presence without planning, you could end up wasting valuable time and money.

Here are vital tips to elevate your marketing strategy and make your life easier.

Choose the Right Social Media Platform for Your Business.

With the ever-growing number of social media platforms, businesses are faced with a tough question: which ones are right for me? The first step is to identify who your audience is and what your goals are. From there, determine which platform will give you the right exposure with the right audience.

Grow Your Audience.

Make sure you include visuals, provide useful and relevant content, use hashtags, email marketing, partner with other brands, encourage your followers to tag other people, share others’ content — The more active you are in social media, the easier it is for you to grow your audience on different networks. 

Boost Engagement with Your Followers.

Just like with every other social network, your number of followers isn’t as important as your number of engaged followers. The more people engage with your content, the more likely social media algorithms are to recommend your account.

Have Consistent Brand Details.

Consistent with your messages and visual content can help solidify brand recognition. Over time, these elements become ingrained in the minds of your audience, and they’re more likely to remember your brand. 

Templates Can Be A Lifesaver and A Time-saver.

To attract your audience, you need strong, eye-catching graphic design. Template designs are incredibly beneficial if you value the impact of design, but creating content from scratch isn’t your strength.

Find Your Best Time To Post On Social Media.

Engagement can only be bolstered when your followers are online, so optimize your content to post at times when end users are most likely to be active. Timing is everything for social media; paying attention to activity times will enhance your social media engagement.

Connect with Your Community As A Small Business.

As a small business, one of the best ways to position yourself for growth is by connecting to your local community. This includes donating to a local organization, sponsoring community events, promoting another local business, etc. When you can successfully do this, you gain new opportunities and access the most trusted promotion of your business — positive word of mouth.

Are you a small business owner with no time for social media?

If you want to get yourself organized and grow your business, it helps to have a virtual assistant who can help you with everything that comes with being a social media manager. From creating content to scheduling posts, we can do that for you!

Book a consultation with Red Glasses Marketing House today!