Social Media Strategy: How To Create One

Social media users are exposed to more content than ever, so it’s getting harder to grab their attention. You need to level up your social media game and increase your brand awareness so that everyone will know who you are. 

A winning strategy is well-thought-out and consistent. Here are a few steps you can take to create a solid social media strategy:

  • Make a plan curated solely for your brand.

Are you trying to copy your competitor? If your answer is yes, there are downsides to it. Sometimes, your competitor is just as clueless—if not more so—than you are, and they’re possibly copying others, too. Also, remember what works for others may not work for you. It’s essential to create a strategy that focuses solely on your brand and stick to that plan, so your competitor’s methods won’t easily sway you. 

  • Set attainable goals.

Setting S.M.A.R.T. (Specific, measurable, Achievable, Realistic, and Timely) goals is crucial to any social media plan. With goals, it can be easier to assess if your social media strategy has been effective. Start by asking yourself what areas you want to focus on—is it to increase brand awareness? To boost engagement? To drive traffic to your website? Figure out what your company needs and then align your social media efforts towards those objectives.

  • Identify your target audience.

Although this process may be time-consuming, identifying target audiences will allow you to focus your marketing efforts most efficiently. Once you have the information about your ideal customer, creating content that will resonate and leave a memorable impact on your target audience will be easier.

  • Establish your most important metrics and KPIs.

Data speaks volumes when determining how your social platforms are performing, and that’s why metrics and KPIs are essential. When developing your social media strategy, identify what brings in clicks, boosts your engagement rate, profile reach, shares, and more. Also, decide how often you will track your KPIs. This will help you recognize growth patterns and developments clearly and act quickly when something isn’t going well.

  • Create content.

Content truly is the backbone of your social media strategy. Use a content strategy framework to make the content production process easier for you. This includes structuring your call-to-action, the type of images you post, and your tone. Also, be sure to optimize your content for SEO to enhance your reach. Use the steps above to help create content that will work for your brand.

If you want to increase your social media presence and get high-quality content without worrying about it yourself, we can help! Red Glasses is a full-service virtual assistant firm with over nine years of experience in social media management. Schedule a meeting with us today to learn how we can help grow your business!