Is The Small-Business Mindset Holding Back Your Marketing?

One might think, “What the heck is a small-business mindset?”

If you feel like you’ve hit a plateau or are not getting the results you’d hoped for, it’s time to recalibrate the strategies you have been applying to your business. External factors matter, but your mindset and practices will make or break you. 

Below are four common examples of the small-business mindset that could unintentionally sabotage growing your business:

Adding ‘LLC’ To All Print Materials: Doing this screams to the marketplace that you are a small business owner. Think bigger! Though Apple, Amazon, Nike, and other industry leaders have limited-liability corporation subsidiaries, you don’t see them marketing their products by putting “LLC” next to their logo. Just because you are an LLC or S corporation does not mean you have to put it on all of your marketing materials.

The Nonbranded Email: Nonbranded email addresses, such as generic Gmail email addresses, are easier to set up but typically show no relationship to your business. A business email that includes your domain name (e.g., yourname@mybusiness.com) may help to make your email address appear more professional and credible. 

Not Using Promotional Products: Many business owners are still hesitant to invest in promotional products for their business. They think they are a waste of money and don’t provide additional value. However, giving current and potential customers promotional products can help increase brand awareness. Promotional products are one of the most affordable marketing and advertising techniques. They are kept for more extended periods than other advertising tools and have a more powerful reach. 

DIY marketing: While anyone and everyone can “do marketing,” doing it well is challenging. It requires applied knowledge, not to mention years of practice and experience. Investing in the right tools and hiring professionals to design your logo, website, social media posts, etc., is vital. A collection of well-designed, on-brand marketing materials can help you connect with your ideal customers and clients, get the word out about your products or services, boost your credibility and build significant buzz around your business. 

Getting stuck in your ways can be detrimental to your business growth. But when you improve your mindset, you set your business up for sustainable success.

Need help with designing your marketing materials and creating content for your business? Contact Red Glasses Marketing House today.