Social media has become an essential marketing tool for businesses of all sizes to connect with their target audience and promote their products or services. However, crafting the perfect social media strategy can be overwhelming, given the countless strategies, tools, and constantly evolving trends.

To succeed in social media marketing, businesses must find that sweet spot between engaging with their audience and promoting their products or services. This balance is crucial for building brand awareness, fostering customer loyalty, and driving conversions.

The 80/20 rule

The 80/20 rule is a commonly used principle in social media marketing that suggests that 80% of your social media content should be focused on providing value to your audience, while only 20% should be promotional. This means that most of your posts should aim to educate, entertain, or engage your followers rather than simply trying to sell them something. By providing value to your audience, you can build trust and establish yourself as an authority in your industry, which can ultimately lead to increased sales and customer loyalty. The 80/20 rule is a great guideline to follow, but it’s important to remember that it’s not a hard and fast rule. The key is to find the right balance of promotional and non-promotional content that works best for your brand and your audience.

Here are some do’s and don’ts to help you ensure a successful social media marketing strategy:


  • Do engage with your audience by responding to comments and messages within 24 hours. Sit down each night and comment for 15 minutes while watching tv. 
  • Do create high-quality and engaging content that is relevant to your target audience. Ask questions to get them to answer and when they do, comment and ask them another question in hopes you will start a dialogue on the post.
  • Do use analytics to track the performance of your social media campaigns and adjust your strategy accordingly.
  • Do collaborate with influencers or other brands to expand your reach and credibility. Create a group of friends/associates who are your social media ambassadors where you all share each other’s posts. 
  • Do stay consistent with your posting schedule to maintain a strong presence on social media platforms.


  • Don’t ignore negative comments or feedback; address them professionally and promptly.
  • Don’t over-promote your products or services; instead, focus on providing value to your audience. Remember the 80/20 rule?!
  • Don’t buy followers or engagement, which can harm your credibility and authenticity. 
  • Don’t neglect to optimize your social media profiles with relevant keywords and information.
  • Don’t forget to stay updated on the latest social media trends and algorithms to stay ahead of the competition.

What Happens If You Don’t Have A Solid Social Media Plan?

Having a solid social media plan is crucial for businesses to stay ahead of their competitors and seize valuable opportunities to connect with their target audience. Neglecting social media can lead to a decline in online presence and customer engagement, ultimately affecting brand awareness and sales growth. Customers may switch to competitors with a more engaging social media presence.

However, social media management can be overwhelming without a proper plan in place. By following the do’s and don’ts mentioned above, businesses can streamline their approach and achieve better results in social media marketing.

Do you need help to keep up with the demands of managing your social media accounts?

Let Red Glasses Marketing take the burden off your shoulders and handle all your planning and scheduling! Our team will work closely with you to create a customized strategy for your brand and target audience. 

By partnering with us, you can focus on other important aspects of your business while we create eye-catching content and analyze data to optimize your social media performance. Schedule a consultation with us today to take the stress out of managing your online presence and see real growth in your business!