Email List: The One Marketing Asset You Actually Own

Email List: The One Marketing Asset You Actually Own

A bookkeeper I work with lost access to her business Facebook page for eleven days last year. No warning, no clear reason, just a locked account and a support ticket that sat unanswered. Her email list never noticed. She kept sending, kept connecting, kept showing up...
What To Send When You Have Nothing To Say

What To Send When You Have Nothing To Say

There are two kinds of business owners. The first sits down to write an email and immediately starts typing. The second opens a blank screen… stares at it for ten minutes… closes the laptop… and tells themselves they’ll try again next week. If...
Stay Visible in Your Business During the Summer

Stay Visible in Your Business During the Summer

Wondering how to stay visible in your business during the summer without spending all day online? You’re not alone. Summer has a way of changing everything. Schedules shift, vacations pop up, kids are home, and the routines that worked earlier in the year...
How to Turn Your Email List Into Consistent Clients

How to Turn Your Email List Into Consistent Clients

Let’s talk about the part of marketing that makes most people uncomfortable. Selling. Not because you don’t believe in what you offer. Not because you don’t want clients. But because you don’t want to feel pushy. I’m where there with you! So instead, you: hold...
The Missing Link Between Your Content and Sales

The Missing Link Between Your Content and Sales

Let me say something that might shift how you look at your marketing. Your content isn’t supposed to make the sale. I know… that probably goes against everything you’ve been told. But if you’re relying on your social media posts to convert someone into a client,...
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