Awesome Ideas To Celebrate Get To Know Your Customers Day

Get To Know Your Customers Day isn’t quite as famous as Thanksgiving, Christmas, or Martin Luther King Jr. Day, but it’s just as important for business owners. Customers are certainly the lifeline of any business, so setting aside a special time to reconnect with them. Get To Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October).  

Here are a few ideas you may want to put in your know-your-customer-day checklist:

Create an online survey

One of the best ways to get to know your customers is by asking them what they think. Surveys can be a great way to get real-time information about your customers. When businesses get to know their customers, they know more about what they need to grow. Talking to your customers is the best way to learn what they love about your service and what you can do to improve it.

Create customer profiles

Customer relationship management (CRM) software is a great tool to help you learn more about your customers. Profiles should include customers’ likes and dislikes, family backgrounds, hobbies, interests, and preferred social media platforms. This information helps you personalize content and match specific customers to particular products and services.

Host a celebration

Host an event so your customers can meet each other. The best place for the event is at your business location; however, if it can’t accommodate everyone, book a space at a community center or a park pavilion. Make it a fun experience for everyone.

Highlight customer achievements

Acknowledge the accomplishments of customers on your social media accounts. By celebrating their milestone events, you can strengthen your relationship with customers.

Send “Thank you” notes

Customers may expect a card during the Winter holidays, but they may be surprised to get one on “Get To Know Your Customers Day.” This small gesture of appreciation makes your customers feel prized.

Share updates about your business

Use the day to announce upcoming products and services. Provide specific details, launch dates, and ways the product or service can improve your customers’ lives. By sharing what’s happening in your business, customers feel like an integral part of your business family.

Start a Conversation on Social Media

Be sure to set aside some time to interact with the community you have built. Connect with your customers by sharing testimonials, going live to interact with your customers real time, using Instagram to ask questions or start a poll, and sharing a discount code.

Happy customers keep your business thriving. Use these tips on Get To Know Your Customers Day and carry these ideas throughout the year to boost loyalty and establish positive customer relationships.