7-Step Digital Marketing Checklist For Small Business Owners

There’s a lot of digital marketing information available, but it doesn’t have to be an overwhelming topic for you and your business. Let’s define it, the importance of it, and learn how to create a successful digital marketing strategy to start today.

Digital Marketing Definition

Digital marketing, also called online marketing, refers to all marketing efforts on the internet. It is an essential tool for any small business looking to gain brand exposure, find new customers, and develop a loyal following.

The Importance of Digital Marketing

Almost 90% of small business owners confirm that online marketing has helped them get new customers. Eighty-one percent of consumers conduct research online before making a purchase. Seventy percent of mobile searchers call a business directly from Search. So, whatever your business is, having digital marketing in your mix can take your business growth to new heights.

Getting Started on Digital Marketing For Small Businesses

Follow these digital marketing tips to launch an effective and professional online presence.

  1. Create a strong brand identity.

Your brand identity is more than just your logo. Your brand identity is the culmination of how your brand looks, feels, and speaks to customers. Define your core brand values and then project those values into everything you do — from your business name to the photos you post on your website to the voice you use on social media.

  1. Build a website.

Your website will be the center of your company’s online presence. Having a website allows you to market your business online and helps to establish credibility as a business. Make sure to add relevant and helpful content and clear descriptions of your products and services. 

  1. Make customer service a top priority.

It’s common knowledge that a business cannot exist without its customers. When customer service is a priority, companies enjoy many benefits, such as customer loyalty, increased profits, and customer recommendations that can help businesses turn leads into sales and improve their public image.

  1. Establish a social media presence.

Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and many others can give you the platform to promote your brand to millions of users around the world. Before starting a social profile for your business, get to know what each platform offers, and choose the one that fits your business and your content most. 

  1. Activate email marketing.

Creating a solid email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Create a schedule, so you’re regularly communicating with your subscribers, and remember always to include something valuable to the reader.

  1. Start a blog.

Consistently blogging high-quality, helpful content will help increase your search engine ranking. To get the most out of your business blog, use the right keywords, share your blog post across multiple social media platforms, post regularly, and respond to comments quickly. By increasing your SEO ranking, you can convert those new visitors to your site into new customers.

  1. Try online advertising.

Online advertising allows you to show your ads to the people who are likely to be interested in your products and services while filtering out folks who aren’t. Online ads should be designed to generate more clicks and traffic, significantly boosting your visibility and, ultimately, your sales.

Any marketing strategy takes time to stand up, develop, and refine. If you’re ready to dive into digital marketing but have no time, we’d love to help! You don’t have to worry about your next blog post or social media content. Contact TimeHelperz today to help put you on the right track towards growing your business online.