In today’s digital age, it’s essential not to overlook the significance of email marketing. With almost everyone using email daily, it’s a no-brainer that businesses should leverage this platform to reach their target audience effectively.15 Reasons Email Marketing Matters.”Email marketing is crucial in today’s digital age, with 88% of people using email daily. Businesses can reach a large audience and should use this powerful tool.

Did you know that 88% of people use email every day? That’s a huge audience just waiting to hear from you! If you haven’t started using email marketing for your business yet, now is the perfect time to take advantage of this powerful tool.

Here are 15 reasons why email marketing shouldn’t be neglected:

Reach a wider audience:

It allows you to reach a larger audience and target specific demographics with personalized content. 


Email marketing is a cost-effective way to promote products or services compared to traditional marketing methods.

It has a high return on investment (ROI):

Studies indicate that email marketing yields an average ROI of $36 to $40 for every dollar spent, demonstrating its significant impact.

Build brand awareness:

By consistently sending out emails, you can build brand awareness and establish credibility with your audience.

Drive traffic to your website:

Email marketing can increase website traffic, boosting online visibility and potential conversions.

Increase sales:

Email campaigns can help increase sales by promoting special offers, discounts, and new products to your subscribers. 

Build customer relationships:

Email marketing allows you to engage with your customers personally, fostering stronger relationships and loyalty. 

It’s easy to segment and personalize:

By segmenting your audience based on demographics, interests, or past interactions, you can send targeted and personalized emails that resonate with each recipient. Segmentation ensures that your message is relevant and engaging to the right people.

It’s easy to share:

Emails can be easily forwarded to friends, family, and colleagues with just a click of a button, expanding the reach of your marketing efforts.

Measure success:

You can monitor open rates, click-through rates, and conversions to gauge the effectiveness of your campaigns.

Stay top of mind:

Send regular emails to remind your audience of your products or services. 

Drive repeat business:

Email marketing can help drive repeat business by keeping your customers informed and engaged with your brand. 

It’s mobile-friendly

26-78% of emails now are being opened on mobile devices. By ensuring that emails are easy to read and interact with on a smaller screen, businesses can increase the likelihood that recipients will engage with the content and ultimately take action.

Easy to automate:

Email marketing platforms make it easy to automate campaigns, saving you time and ensuring consistent communication with your audience. 

You own your data:

Unlike social media platforms, where your reach and engagement can be at the mercy of ever-changing algorithms, with email marketing, you have full control over your subscriber list and can directly communicate with your audience.

Email marketing has been a staple in the digital marketing world for decades, and it doesn’t seem like it’s going anywhere anytime soon. With the ability to reach a large audience at a low cost and track the effectiveness of campaigns, it’s no wonder why email marketing has stood the test of time. So don’t count email marketing out just yet – it’s here to stay! 

Are you feeling frustrated with your email marketing efforts?

If you’re already using email marketing but have yet to see the results you hoped for, check out this blog, Email Marketing Tips to Bring Value to Inboxes, Not Noise, for some valuable tips and tricks to revamp your email marketing strategy.